70 years of lily cultivation, cut flower farmer in Aisai
Kakoen
.png)
We have been making lilies for 70 years, and although times have changed, our basic attitude remains the same.
At Hanakoen, we have continued to cultivate a variety of items, including lilies as the mainstay, tulips, freesia, and currently curcuma. The origins of our foundingThe first generation started growing and shipping lilies by themselves when they were 17 years old.That's it. As for lilies, I have continued to cut them every day since then. At a time when the internet was not yet widespread, they toured production areas and adopted the most advanced cultivation techniques of the time, gradually expanding the scale of their business. The founder is now deceased, but when I look back on his hobbies, he grew Phalaenopsis orchids and sent Satsuki to competitions.someone who really likes flowersLooking back, I realized that it was.
A newspaper from a long time ago (about 30 years ago) is kept at home. Even in one photo, the current state of work is slightly different from the current state of work, and little by little improvements have been made until now. Whenever I feel lost, I always look back at this newspaper and ask myself what I should value when growing cut flowers.
After moving to the second generationWe began to put a lot of effort into not only shipping to the market, but also shipping to direct sales outlets.In addition to market participants, local people began to request our cut flowers. I am deeply grateful. Regarding market shipments, part of the market in Matsubara, Nagoya was merged, and a huge flower market was completed at Nagoya Port. Based on this incident, we made the business decision to entrust the shipment to the market with a reliable shipping company. As a result, we have expanded our transportation range, and now we are shipping not only to Nagoya but also to the Gifu market.
Regarding cultivation techniques, we always aim for cultivation with good results (that is, a high rate of excellent products), and we acquire and incorporate new materials through connections with various people.I place great importance on the connections between people and between people and flowers.
However, as time progresses, the environment surrounding cut flowers changes,To be honest, our business situation has continued to be difficult.Simply put, flowers are no longer sold as easily as they used to be.
The purchase amount of cut flowers per household has fallen to 60% of what it was at its peak, and the data clearly shows that young people are spending less on cut flowers. In addition, due to the suspension of activities due to the coronavirus pandemic, demand for ceremonial occasions, which is the main consumer of cut flowers, can no longer be expected. It's not as bad now as it was in 2020, butThere is no situation in which cut flowers will sell explosively in the future., I predict.
These days, the changes in the times are so hard to bear,There is one thing that remains the same. As the shop name says, ``We at Hanakoen love flowers.''Because these are flowers that the growers themselves like, we are able to think to the core of how we can improve the quality and deliver them to our customers, markets and direct sales outlets, while maintaining their freshness. Masu. It is true that we sometimes lose out to other cut flower farmers in terms of business scale (planted area, number of cultivated plants, sales, etc.) and name recognition. However, we have managed to maintain the core of our business, which is our love of flowers, and have continued to this day.
We have set the following goals in order to improve our management and achieve sustainable farming.
Farming goals
concept
Delight your customers with beautiful flowers
cultivation
sale
Subdivision
[Cultivation]
・Always looking for rare varieties that are difficult to find on the wholesale market
・We will not engage in excessive competition with other producers on price, cultivation methods, grades, etc. We have an unwavering farming philosophy.
・Cultivate flowers that you think are good in your current planting area. Aiming for highly efficient cultivation. We will not unreasonably expand the planted area.
[Sales]
・Create customers who want to buy flowers from Hanakoen
・Set prices and design products so that customers will buy them again and again.
・22200000-0000-0000-0000-000000000222_ Creating an environment where anyone can easily purchase
・22200000-0000-0000-0000-000000000222_Cut flower quality assurance
Although it may be a bit rough, we basically set goals as described above. Based on this, we will set up a farming plan and incorporate it into the flow from actual cultivation to sales.