70 years of lily cultivation, cut flower farmer in Aisai
Kakoen
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I want to spread the “lifetime guarantee” of cut flowers more
The quality of cut flowers is not just about how long they last.
Alignment of standards
Complaint handling
Product composition
Logistics conditions
Delivery date, delivery date, arrival time
Accuracy and timing of shipping information
Grade (excellent, excellent, good)
Class (L, ○○cm)
Long shelf life
Wounds, pests, etc.
Transmission of information
Social contributions
Introduction of consumer perspective, etc.
Quality also includes the things listed above. From here on out, we'll get into a lot of detail, but I'd like to introduce how Hanakoen thinks about each quality aspect. In short,Even small cut flower farmers have a commitment that cannot be compromised.,about it.
Some of this may seem common sense to those in the same industry, but there's nothing wrong with that. If there is any other method, please feel free to share your knowledge.
About product quality
At Hanakoen, we mainly ship products using different distribution methods, such as market shipping and direct sales (physical stores, online), but our basic philosophy remains the same.
[Grades and classes in market shipment]
We sort according to market standards. Since we continue to ship our products to the market via agricultural cooperatives, we are confident that we have earned a certain level of trust.
[Shelf life]
Basically, we ship from the same day to 2 days after harvesting. No matter how many life-extending agents are available, cutting the stems puts traumatic stress on the flowers, causing them to bloom and age faster. Of course, this is true for direct sales, which are delivered directly to customers, but especially when shipped to the market, where we do not know how many days it will take for subsequent distribution.The key is to minimize the time between harvest and shipping.will be
However, the wholesale market is closed for one week during the year-end and New Year holidays, so we cannot ship it. At that time, we take measures such as shipping the buds to the market before holidays so that the buds are a little firmer, and increasing the amount sold directly from the farm. Therefore, flowers are delivered to consumers in the same condition as during normal periods.
harvest
On the day
market
Direct from the farm
Cool room (1-2 days)
[Response to injuries and pests]
Basically, we work carefully from the cultivation period to shipping to avoid any damage. In the unlikely event that a product is damaged, we lower the market standard (or in some cases, make it non-standard), and in the case of direct sales, we lower the price than normal products.
Also, we minimize the impact of pests and diseases by spraying pesticides, but in the unlikely event that the product value decreases, we will take the same measures as above.
About market quality
[Transport method]
Dry transportation is used because lilies bloom rapidly when they absorb water. When shipping to the market, the products are packed in cardboard boxes and secured with tape to prevent the cargo from collapsing.
Newspaper used as a cushioning agent is only used when shipped via agricultural cooperatives.
*I used to use it before for normal market shipment, but I want to avoid the hassle of opening the package and reduce the amount of waste. We have received this information from market participants, and are currently omitting it.
[About market shipment including logistics conditions]
When shipping to the market, Hanakoen requests a contracted carrier to transport the products. So far, we have not had any problems such as dropping luggage or accidentally transporting it to the wrong location.
Also, when shipping to the market, we will send a shipping slip (also called an invoice) in advance just before shipping. After that, when filling out the shipping slip, we double-check it to ensure that it matches the package that arrived at the market destination.
Basically it doesn't happen (I don't want it to happen), but if you notice a discrepancy, immediately contact the market and apologize. We will notify you of the correction.
About social quality
【Transmission of information】
As someone who grows cut flowers, I believe that it is not enough to simply make something, ship it, and sell it. In particular, since we are a small business and do not ship many plants, our current activities will inevitably lead to us being outstripped by large-scale farmers and corporations.
That's when I decided to startOur homepageis.
We run our website completely on our own, so if there's any information or corrections you'd like to add, you can edit and upload it in just 10 seconds. As a result, it can't be denied that it feels a bit handmade, but I believe that immediacy is a strength, and I will continue to actively communicate this.
Also, various SNS etc. have just been launched, but they are updated frequently. In addition to the beauty of cut flowers, we also provide unique information such as behind-the-scenes information about the process. If you are interested, please take a look here.